Marketing Major

Engage Business and Society

As a marketing major, you will understand how to work with customers, businesses, and society.

You will have the chance to:

  • Conduct marketing research studies
  • Design advertising plans
  • Design business and marketing plans
  • Sell real products

Marketing majors have flexibility to craft a program that will help them pursue various careers and opportunities.

Opportunity to Innovate

You will take Marketing Presentations, a seven week class that gets you on the road to making winning presentations.

Through the marketing research capstone, you have an opportunity to develop marketing plans for a real business.

As a marketing major, you can join our active chapter of the American Marketing Association and pursue cooperative education positions with organizations ranging from advertising agencies, sports teams, consulting firms, and retail companies.  You can also take advantage of the opportunity to co-author, publish, and present papers at national conventions and in marketing journals.

You will have a capstone experience with Managerial Marketing in which you integrate all areas of marketing into one plan.  This takes the form of secondary-data-based projects or simulations in which you act as product or service managers who must make decisions regarding the entire product lifestyle.

The Customized Program Just for You

We offer concentrations in Professional Sales and in Social Media Marketing. Students who select a concentration follow a prescribed program. 

Class offerings include:

  • Professional Selling (MTG 304)
  • Social Media Marketing (MTG 391)
  • International Marketing (MTG 346)
  • Consumer Behavior (MTG 350)
  • Product & Price Strategy (MTG 360)
  • Sports Marketing (MTG 355)
  • Retailing (MTG 393)
  • Global Supply Chain Management (MTG 400)

Impact the World

The placement rate for Foster College Marketing graduates is 94%.  Recent employers include:

  • John Deere
  • McAfee
  • Caterpillar Inc.
  • McKesson Healthcare
  • ConAgra Foods
  • Oracle

View 4-year course plan