Marketing Major

View Four-Year Plan

Engage Business and Society

As a Marketing major in the Foster College, you will gain the skills to help you excel as you work with customers, businesses, and your community. You will have flexibility to craft a program that will help you pursue various careers and opportunities. Recent graduates work in market analysis, product and brand management, professional sales, new product development, consulting, consumer research, and advertising.

Opportunity to Innovate

Marketers are the experts when it comes to knowing about customers. As a Foster College Marketing major, you will develop a real-world market research project that drives business decisions. Based on research conducted by our majors, new businesses have been opened, poor advertising campaigns have been redirected, and new products have been launched.

As a Marketing major, you may join our dynamic chapter of the American Marketing Association that links you to working professionals for advice and networking. Our majors participate in cooperative education positions with organizations from a wide array of firms including consumer and industrial products companies, advertising agencies, sports teams, consulting firms, non-profit organizations, and retail companies.

Foster College marketing majors have co-authored with faculty members, presented at national conferences, and published in marketing journals.

Impact the World

The career outcomes rate for Foster College Marketing graduates is 96%.  Recent employers include:

  • John Deere
  • McAfee
  • Caterpillar Inc.
  • ConAgra Foods

“The Foster College of Business has taught me so much about professionalism. In my opinion, the marketing courses are vital to anyone’s success in the professional world. I would not have gotten my internship without the skills I’ve learned at the Foster College.”
– Robert Hack ‘15