Marketing Major

View Four Year Course Plan

Engage Business and Society

As a marketing major at the Foster College of Business, you will gain the skills to help you excel as you work with customers, businesses, and your community. You will have flexibility to craft a program that will help you pursue various careers and opportunities. Recent graduates work in market analysis, product and brand management, professional sales, new product development, consulting, consumer research, and advertising.

Opportunity to Innovate

Marketers are the experts when it comes to knowing about customers. As a Foster College of Business Marketing major, you will develop a real-world market research project that drives business decisions. Based on research conducted by our majors, new businesses have been opened, poor advertising campaigns have been redirected, and new products have been launched.

As a Marketing major, you may join our dynamic chapter of the American Marketing Association that links you to working professionals for advice and networking. Our majors participate in cooperative education positions with organizations from a wide array of firms including consumer and industrial product companies, advertising agencies, sports teams, consulting firms, non-profit organizations, and retail companies.

Foster College marketing majors have co-authored with faculty members, presented at national conferences, and published in marketing journals.

The Customized Program Just for You

We offer concentrations in Professional Sales and in Social Media Marketing. Students who select a concentration follow a prescribed program. 

Class offerings include:

  • Professional Selling (MTG 304)
  • Social Media Marketing (MTG 391)
  • International Marketing (MTG 346)
  • Consumer Behavior (MTG 350)
  • Product & Price Strategy (MTG 360)
  • Sports Marketing (MTG 355)
  • Retailing (MTG 393)
  • Global Supply Chain Management (MTG 400)

Impact the World

The career outcomes rate for Foster College Marketing graduates is 96%.  Recent employers include:

  • John Deere
  • McAfee
  • Caterpillar Inc.
  • ConAgra Foods

"The Foster College of Business has taught me so much about professionalism. In my opinion, the marketing courses are vital to anyone's success in the professional world. I would not have gotten my internship without the skills I've learned at the Foster College of Business."
- Robert Hack '15