Concentration in Social Media Marketing

Engage Business and Society

The Social Media world is a dynamic area of study as new programs, networks, and applications are constantly being launched to enhance or replace existing media. As a Social Media student, you will learn to apply these tools to enhance marketing efforts.

Courses in the Social Media Marketing Concentration

In the Social Media concentration, you will learn how to effectively integrate social media into the marketing mix of the firm for which you will work.

As a Social Media Marketing student, you will have opportunities to:

  • Create an integrated marketing communications campaign with social media
  • Increase membership among members of on-campus organizations
  • Obtain leadership positions in on-campus organizations
  • Help Bradley improve its fundraising efforts by social media

Course Requirements

The concentration requires 12 hours of specific coursework listed below.

  • MTG 350 Consumer Behavior
  • MTG 381 Integrated Marketing Communications
  • MTG 391 Social Media Marketing
  • One 3-hour course from the following list that represents potential domains for the application of social media:
    • MTG 355 Sports Marketing
    • MTG 304 Professional Selling
    • MTG 393 Retailing
    • MTG 405 Strategic Advertising Cases
    • MTG 410 Services Marketing
    • MTG 420 Business Marketing

Impact the World

The placement rate for Foster College Social Media Marketing graduates is 100%. Jobs for students who complete the coursework in social media continue to increase and include:

  • Client Engagement Manager
  • Client Services Coordinator, Online / Social Media
  • Community Content Outreach Coordinator
  • Community Manager
  • Content Manager – Strategic Marketing
  • Content Strategist
  • Integrated Media Specialist
  • Digital Media Strategist
  • Marketing Communications Specialist
  • New Media Coordinator
  • Online Community and Social Media Czar
  • Product Evangelist
  • Social Media Community Manager
  • Social Media Specialist

View 4-year course plan