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Marketing

We are proud of our people, our programs, and our product – graduates who are ready to hit the ground running in their careers. Our programs include Marketing and International Business and feature an approach to education that differentiates our graduates.

Education that Develops Professional Skills

  • Marketing and International Business students have life-changing learning experiences both inside and outside the classroom.
  • Internships help to build the capacity to apply knowledge. Eight of the last nine outstanding Foster College intern awards have been to students from our department.
  • Our collegiate American Marketing Association chapter provides opportunities to network with business leaders and to learn outside the classroom.
  • Classes give our students knowledge and applied experience… a foundation for great jobs with companies like Conagra, Alcon, CardinalHealth, C. H. Robinson, Cisco Systems, Hallmark, DDB, JWT, Kraft, McKesson, Caterpillar, and State Farm.

Projects that Develop a Real-World Perspective

Bradley Marketing and International Business students experience project-based learning that allows them to learn to work effectively with others and to work with real-world situations. Project experiences serve as laboratories where students integrate learning from classes and develop the ability to apply what they have learned to specific business situations. The outcome is graduates who have the skills required of leaders in marketing and international business.

“The Bradley students’ marketing research was equal to anything we bought from professional research firms”
     --Executive from company world-renowned for customer knowledge

Scholar-Teachers who Touch and Change the Lives of Students

The Foster College has a uniquely balanced approach to faculty: we require excellent performance in both teaching and research.

  • Unlike at huge state universities, our faculty are rewarded for being great teachers and are experts at addressing applied problems
  • Unlike smaller teaching institutions, our students are taught by scholars who write the books and publish the journal articles and bring the most recent scholarship to their classrooms

Departmental News

Accreditation

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Bradley’s marketing programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only 173 universities in the world have this accreditation. AACSB-accredited schools are considered the best in the world.