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Marketing

93%

Career Outcomes

8%

Job Growth

Graduate

in Three Years–Optional

Marketing

Marketing is a fast-paced, ever-evolving field that connects businesses with people in meaningful ways. As a marketing major, you’ll develop research, communication, and strategic thinking skills to understand consumer behavior, build brands, and drive business success.

Customize your degree to match your career goals by adding a concentration in Global Supply Chain Management or Social Media Marketing. Whether you’re interested in digital campaigns, sales strategy, or logistics, you’ll gain hands-on experience to make an impact in today’s competitive marketplace!

Experiential Learning

  • Spend a semester working on a real-world research project with a local client under the supervision of a faculty member. 
  • Attend conferences through our award-winning student organizations and compete against peers across the country.
  • Become a member of Bradley’s award winning Sales Team 

Program Details

Course Requirements

Degree Concentrations

Take your career any way you want! Explore the different degree concentrations that we offer so you can customize your education.

The Global Supply Chain Management (GSCM) Concentration equips you with the skills to analyze, optimize, and manage the processes that keep businesses running smoothly across the globe.

From production to delivery, you’ll learn how to streamline operations, reduce costs, and create efficient, sustainable supply chains that meet customer needs. In this program, you’ll explore strategies to enhance productivity, minimize environmental impact, and navigate the complexities of global trade—giving you a competitive edge in one of the world’s fastest-growing industries.

See full course requirements and concentration details

A concentration in Social Media Marketing equips you with the skills to craft compelling messages, understand consumer behavior, and coordinate marketing across multiple platforms.

You’ll gain hands-on experience with industry tools, earn certifications, and learn strategies that businesses and nonprofits rely on. Graduates land roles as digital marketing managers, email marketing specialists, and marketing assistants—turning their social media savvy into real-world impact.

See full course requirements and concentration details

Career Opportunities

Bradley’s marketing majors are employed at companies such as Amazon, ConAgra Foods, VMware, Pepsico, 3M, Maui Jim, and McAfee.

Minors

The marketing minor, open to all students, gives you a background in research and communication tools valuable in the business world. You explore foundational marketing and economic principles, as well as issues customers face.

The minor is valuable to majors in other business disciplines, as well as art, communication, engineering, English, family and consumer sciences and psychology majors.

See full course requirements and minor details

The social media marketing minor, open to all students outside of the marketing department, shows you how to effectively use social media channels in any business or organizational setting. You explore marketing principles and consumer behavior, then you can customize the minor to your career interests.

The minor is valuable to business majors, as well as communication and public relations.

See full course requirements and minor details

Student and alumni stories

Stories from the Marketing Department

  • Internships

    Making Memories as a Client Services Intern

    September 2026

    Benji Spear turned a chance opportunity into a skill-building experience, leveraging a double major in Marketing and Management & Leadership into an internship that connected him with fast-moving teams and huge clients.

  • Accounting Department

    Gaining Global Experience: Bradley Students at NASBITE

    April 2026

    Bradley students gained hands-on global business experience collaborating to develop a real-world export strategy while building professional skills and industry connections.

  • Communications & Fine Arts

    Building Her Future in Sports One Opportunity at a Time

    March 2026

    From the Chicago Auto Show to the NFL Draft, junior Sports Communication major Cristina Solano is turning classroom lessons into real-world experiences.

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