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Sports Communication Program

The Sports Communication Program at Bradley University responds to the need for qualified communication professionals in the sports industry. The program familiarizes students with diverse aspects of sports communication including sports journalism, promotion and publicity, production and performance, and sports media relations. Students are prepared for management positions in professional, collegiate and amateur sports; jobs in sports media including radio and television stations and networks, print publications, and Internet sports; and as sports information and communication specialists.

A major economic and global cultural phenomenon, the sports industry today is much more than the competition of athletes. No other sports communication program embraces the power of journalism, broadcasting, public relations, advertising, entertainment, and the strengths of the interactive online community.

This program examines sports as a social, cultural and communicative force. Through classroom study, student-faculty research and Bradley’s Sports Communication Resource Center, students experience firsthand the global reach and power of sports.

Program Highlights:

  • Professional and industry intensive
  • Hands-on experience in all aspects of sports communication
  • Internships with major professional, collegiate and amateur sports organizations, media outlets and marketing agencies
  • Expedition courses to major sports and media markets in Los Angeles, New York and Europe
  • Classrooms equipped with the latest technology
  • Distinguished professors who are national leaders in sports communication and digital media
  • Alumni network of leading sports communication professionals
  • Symposiums and guest lectures

Major Requirements

Required Courses (24 hrs.)

  • IM 113 Introduction to Multimedia - 3 hrs.
  • COM 160 Sports, Media, and Society - 3 hrs.
  • COM 201 Journalistic Writing - 3 hrs.
  • COM 260 Sports Writing and Announcing - 3 hrs.
  • COM 265 International Issues and Ethics in Sports - 3 hrs.
  • COM 360 Digital Journalism - 3 hrs.
  • COM 400 Communications Research - 3 hrs.
  • COM 460 Sports Promotion and Publicity - 3 hrs.

Required Non-Communication Course (3 hrs.)

  • Choose one of the following:
    • ATG 101 Survey of Accounting - 3 hrs.
    • ATG 157 Accounting Principles-Financial - 3 hrs.
    • MTH 111 Elementary Statistics - 3 hrs.

Required Electives (6 hrs.)

Students should select 6 hours from this list of electives, with at least 3 hours from the junior/senior level:

  • COM 215 Basic Reporting - 3 hrs.
  • COM 219 Public Relations - 3 hrs.
  • COM 220 Advertising as Communication - 3 hrs.
  • COM 292 Organizational Communication - 3 hrs.
  • COM 310 Broadcast News Reporting and Writing - 3 hrs.
  • COM 335 Introduction to Video: Field Production - 3 hrs.
  • COM 415 Global Media Systems - 3 hrs.
  • COM 420 Media Sales - 3 hrs.
  • COM 430 Media Management - 3 hrs.
  • COM 491 Topics in Communication* 1–3
  • COM 494 Communication Expedition* 1–3
  • COM 495 Communication Internship 1–3

* Must be sports related. Requires approval of department chair. No more than three hours from COM 491, 494, and 495 combined may count toward the major.

Total Hours Required for Major: 42