Brave Pitch

In this example, Gade did a great job with the sound, no backgrounds to distract and a good lighting. He dresses casually, but professionally, always with a smile and good use of subtitles to leave no doubt about his name and his venture. He starts with some staccato and pronounces the words too fast. It is hard to understand the name of the company and what it does. He describes how the idea was created and their accomplishments. It seems he talks more about Belmont than the business itself. You may talk less about your journey and more about the concept. You notice he reads a text, but it is very subtle, so it is OK.

Two things to emphasize about Julian’s video. First, he recorded the video in a classroom and projected the slides. That is a great approach, but as you can see, you will need somebody to follow you with the camera and make sure the slide is included in the video, although he uses only one slide to show the logo and tagline of the company, which is a good idea, but I would suggest you use this resource to present more slides with more information about the company. The second thing I want to emphasize is his closing statement. He suggests staying tuned because you will hear more about Finance Bros soon. That is a catchy statement to keep the important message of the video in your mind at the end. Be attentive to that.

In this video, Jensen did a great job with the sound and lighting. Her voice was loud enough and very well-articulated. It is a simple video, with nothing else but her talking, but that is enough. Also, this is not a business idea. It is about reinventing the alumni mentor program. She clearly explains the concept, the problem that it solves, how she implemented the idea and with whom. All these are important elements in your pitch. She also showed confidence, smiling all the time and had a great vibe. This is a great example of a simple yet well done video pitch.

In this video, Aymen and Gina used a different technique. They have the powerpoint slides and their minimized video image on the top right corner. This is a great way to use visuals and still keep your face to the audience. Their business is a social project and they briefly describe how it works. Having a working prototype showing the features is a great resource to showcase in your video. Showing the accomplishments and learning from the feedback also demonstrates the team learns and the product evolves. Another great thing in this video is the conversation between the partners, making questions to each other. That brings some unique dynamics to the video and watching it becomes more entertaining.

Aubrey shows another great technique here. He just turned the camera on and started talking, like if he is in a conversation with you. He sounded very at ease, very approachable, clearly comfortable in talking about his business. This technique requires some post recording work for editing and you can notice that he cuts off parts of the video and that is the reason why he seemed so comfortable. He knows he doesn’t need to be perfect. Any mistake you make you just keep the camera rolling and repeat the phrase, removing the bad part later. Nicely done.

These students decided to record themselves talking to a camera using a wide shot and a mic. If you have access to these resources, it would be great. Their company is a marketing agency, so they are good at adding still images and short reels with their voices in the background. It is a great way to demonstrate your idea if you have appealing visuals, while you keep your pitch rolling. They seemed a little bit nervous, so you may consider taking some time to make some tests and repeat the recording a few times until you feel good in front of the camera.