Photography
Used well, photography emphasizes what makes BU great – the community, the campus, and experiential learning. When shooting, lean into showcasing our BU heroes and the groundbreaking work they do all across campus. When editing photos, please ensure the final product honestly represents your subject and accurately communicates with the university audience.
Community
Photos of students, staff, and other members of the Bradley community should have a sense of palpable energy and emotion. Always shoot with authenticity and compassion in mind. Remember that the full picture of Bradley features niche interests, differing perspectives, and diverse origins. Be sure to capture a variety of individuals embarking on a variety of adventures.
TIP Use or simulate natural lighting to enhance the authenticity of your shot.
Photo Library
Photo Library
Access Bradley University’s
photo library for the latest images around campus.
Crediting Photography and Copyright
If using photos from an outside source, be sure to credit the photographer unless we purchased the photo rights.
For example: ©Rick Miller Photography
Any photos taken on Bradley property or at a Bradley event by OMC or a contracted photographer belong to Bradley University.
When sharing campus photos with outside sources for promotions, etc., please advise them to include: ©Bradley University
Crediting Photography and Copyright
Campus
Photo Releases
Hands-on Learning and Collaboration
Videography
Alignment with Brand and Messaging
Quality Production
Accessibility and Inclusivity
Compliance and Permissions
Music and Audio
Length and Format
Call to Action (CTA)
Distribution Strategy
Review and Approval Process
Brand Guidelines