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Graphic and User Experience Design
Graphic Design is a dynamic discipline that fuses creativity, technology, and strategy to shape how people experience visual communication in everyday life. User Experience (UX) Design encompasses a person’s interaction with a product, both physical and emotional. In the Graphic and User Experience (GUX) Design program at Bradley, you’ll go beyond aesthetics, thinking deeply about design as a powerful storytelling tool and connecting course content to the real world.
Through hands-on courses, class projects, workshops, and client-based projects, you’ll develop expertise in typography, color theory, composition, and digital design software. You’ll learn how to build visual identities, design marketing campaigns, and create digital and print materials that resonate with audiences. You’ll also focus on translating user-testing results into clear, visually dynamic solutions by designing successful user experiences. By merging artistry with purpose, you’ll transform ideas into meaningful visual experiences that inform, inspire, and connect with people on a deeper level.
Experiential Learning
- Land an internship at an organization like NASA, State Farm, Caterpillar, Microsoft, Precision Planting, or OSF HealthCare.
- Courses in areas including design thinking, XR design, web design, AI design, and print design.
- Exhibitions in Peoria and Chicago.
- Off-campus study in Ireland, Italy or Los Angeles.
Career Opportunities
GUX design professionals are in high demand for their technical and creative skills. Using industry best practices like User-Centered Design (UCD) and Human-Centered Design (HCD), they create products that promote and inspire human activity as:
- Graphic Designers
- User Researchers
- Usability Analysts
- Information Architects
- Interaction Designers